The manner
More than just a material, Greenfib aims to share and develop a new way of designing our everyday objects and to actively contribute to a virtuous transition in our practices.
Imagine tomorrow!
Today, we aim to contribute, with both ambition and humility, to an ecologically mature world in harmony with the biosphere. Our conviction… is that this transformation will arise from our practices, and that together, we can act differently to make this both possible and exciting.
How? Through our material, while remembering that the least polluting material is the one we don’t produce. And through our approach, by engaging with you… respectfully. Because to act differently, we must think differently, and therefore see differently.
To meet this challenge, we draw inspiration from our surroundings, experiment among ourselves, and share with you!
DNA
100% bio-based material developed through a short supply chain for durable objects.
Purpose
Contributing to the creation of a more responsible world.
Vision
Only materials developed with coherence and responsibility will find their place in the 21st century.
Positioning
Patented material that combines 100% bio-based, sustainable, non-competing with food resources, and technical performance.
Goal
Contributing to the transformation of everyday objects, including the behaviors of manufacturers, distributors, and users.
Chameleon…
If Greenfib were an animal... 50% of those who know us would say "a chameleon". It symbolically represents Greenfib's ecological responsibility.
Manufacturers
Just as automotive manufacturers have evolved into assemblers managing a network of subcontractors to produce vehicles, Greenfib acts as a connector within an industrial ecosystem.
Why? To transform everyday objects from their production to their distribution and usage, we all have a role to play and need to come together.
How? Greenfib achieves this by engaging in unconventional settings to work on concepts such as brand platforms and Life Cycle Analysis (LCA)… aiming both at the development of Greenfib and the transformation of each participant within its ecosystem.
Distributors
Greenfib enables its clients to optimize the ecological value it represents and delivers. We help you enhance your consistency in your corporate approach.
Why? To ensure that Greenfib’s ecological investment is fully reflected in your projects, reaching the end-user of your product.
How? Through our involvement in eco-design (e.g., Bic), the launch of products (e.g., Ecouter Voir), and by organizing and facilitating “impact booster” workshops:
- How to amplify the impact of your project.
How to find the right communication balance between greenwashing and ecological dogmatism.
Users
With humility and ambition, Greenfib works to ensure that users of objects made from greenfib® material become allies of its ecological coherence.
How? By developing its brand to facilitate the consistency of their use of Greenfib® objects, including the durability of usage and the end-of-life of the product.
Why? While brands once aimed to penetrate people’s minds to drive consumption, Greenfib retains this powerful tool with an ecological purpose. The brand now serves to evolve people’s behaviors towards better actions.
7 living
principles.
The Earth has existed for 4.5 billion years, while humans have been around for 300,000 years!
Nature, therefore, has a significant head start over humanity. That’s why at Greenfib, we draw inspiration from the principles of life— the eight principles respected by every animal and plant species that ensure their longevity and robustness.